The Village Idiom

new normal

The idiom "new normal" refers to a situation or condition that has become standard or expected, often resulting from a significant change or event, and which may require adjusting one's behavior or expectations accordingly.

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In a sentence

  • The COVID-19 pandemic has brought about a new normal where wearing face masks and practicing social distancing have become everyday practices.
  • Working remotely has become the new normal for many companies due to advancements in technology and the flexibility it offers.
  • In a post-pandemic world, virtual events and online conferences may become the new normal as they provide convenience and cost-effectiveness.

Where it comes from and how it is used

The idiom "new normal" has gained significant popularity in recent years. It describes a state or situation that is now considered the standard or typical in a specific context. This expression has become particularly relevant during times of significant change or disruption, such as the current COVID-19 pandemic.

One fact about the idiom "new normal" is that it originated and gained prominence after the 2008 global financial crisis. Its usage increased as a way to describe the lasting changes that occurred in various aspects of society and the economy. It implies that the new state or condition can be considered a "normal" or expected occurrence, although it may differ significantly from what was considered normal before.

The idiom "new normal" often refers to the post-pandemic era, illustrating the changes and adjustments people have had to make in their personal and professional lives. It suggests that the conditions and practices established due to the pandemic may persist for an extended period or even indefinitely. This may include altered work arrangements, remote learning, increased use of technology, or the adoption of new health and safety measures. This new normal is indeed "out of the ordinary" compared to what we were used to before.

While the term "new normal" can be applied broadly, it also has a subjective element that depends on one's perspective and experiences. The idiom acknowledges that what may seem normal to one person or group might not be the case for others. It recognizes the highly contextual and evolving nature of societal norms and expectations. This subjective element adds a layer of complexity to understanding the new normal.

The idiom "new normal" is sometimes criticized for its potential to normalize or downplay the challenges and difficulties associated with significant changes. Some argue that it can mask the complexity of the adjustments people have to make and undermine the need for continued adaptation. However, we must acknowledge that this "new normal" is not just any "common or garden variety" of normal. It represents a shift in the way we live and work.

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