on-brand: Idiom Meaning and Origin
What does ‘on-brand’ mean?
The idiom on-brand means that something is consistent with the image, values, or identity of a particular brand or company.
Idiom Explorer
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Unpacking 'On-Brand'
The idiom "on-purpose" is related to the concept of being "on-brand" as it also emphasizes intentionality and alignment. When something is done "on-purpose," it means that it was intentionally done with a specific goal or purpose in mind. In the context of branding, being "on-purpose" means that every aspect of a brand's communication and marketing efforts is carefully planned and executed to achieve the desired brand image and goals.
Similarly, the idiom "with the manner" is also relevant to being "on-brand." When something is done "with the manner," it means that it is done in a way that is consistent with a particular style or approach. In the context of branding, being "with the manner" means that all communication and marketing materials are created in a way that reflects the brand's unique voice, style, and approach.
Another related idiom is "on the same page." This phrase is often used to describe a situation where people are in agreement or have a shared understanding. In the context of branding, being "on the same page" means that all stakeholders involved in the branding process have a clear and shared understanding of the brand's identity, values, and goals. It is important for everyone to be aligned and working towards the same vision in order to create a cohesive and effective brand.
Lastly, the idiom "on the mark" is also relevant to being "on-brand." When something is "on the mark," it means that it is accurate, precise, and meets the desired target or standard. In the context of branding, being "on the mark" means that all communication and marketing efforts are effective in conveying the brand's intended message and resonating with the target audience. It is about hitting the right notes and effectively representing the brand in a way that is impactful and meaningful.
Example usage
Examples of how the idiom "on-brand" can be used in a sentence:
- Her outfit was on-brand with the company's professional image.
- The billboard advertisement was not on-brand; it didn't accurately represent the company's values.
- He delivered a speech that was on-brand, highlighting the company's dedication to innovation.
When the idiom "on-brand" is used, it usually indicates that something aligns with or adheres to the established image, values, or characteristics of a brand. The examples provided show how "on-brand" can describe an outfit that matches a company's professional image, an advertisement that accurately represents a brand's values, and a speech that reflects a company's dedication to innovation. In each case, being "on-brand" implies consistency and alignment between the subject and the overall brand identity.
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