silly season: Idiom Meaning and Origin

What does ‘silly season’ mean?

The idiom "silly season" refers to a period, often during the summer, when news stories of little significance or entertainment value are predominantly covered, due to the lack of more substantial news. It is a term used to describe a time when the media focuses on trivial or sensationalized stories.

Idiom Explorer

The Unexpectedly Amusing Phenomenon

The idiom "silly season" has several known facts surrounding its origin and usage. Derived from British English, this idiom refers to a period of time, typically during the summer months, when there is a lack of serious news and an abundance of frivolous or sensational stories in the media. The term originated in the late 19th century and gained popularity in the early 20th century.

The exact origin of the term is uncertain, but there are several theories. One theory suggests that it may have come from a Swedish term "sill-i-son" which means "herring time," a period when herring fishing was not allowed, leading to a lull in more important activities. Another theory relates it to the British expression "silly," meaning "innocent" or "foolish," combined with "season" to describe a time of folly or foolishness.

The idiom has its roots in journalism, with newspapers being the primary medium for reporting news during the time it originated. It was during this period, particularly in the late 19th and early 20th centuries, that newspapers filled their pages with frivolous or trivial stories to maintain readership during slower news cycles.

The term "silly season" gained popularity in the United Kingdom but has also been adopted in other English-speaking countries, including the United States. It is often used metaphorically to describe any period of time, not restricted to summer, when there is a dearth of serious news and an overemphasis on sensational or trivial stories.

Today, the idiom is commonly used in the context of the media and journalism. It highlights the tendency of the media to report on frivolous or inconsequential stories during certain periods, often to compensate for the lack of substantial news. It serves as a reminder of the sometimes trivial nature of news reporting and the quest for attention-grabbing headlines.

open season, a related idiom, describes a time of unrestricted activities or behavior. In the context of "silly season," open season exemplifies how news outlets freely publish frivolous or sensational stories without restriction. It signifies a period when there are no boundaries or limitations on what can be reported, leading to a flood of entertaining yet trivial news items.

silly money is another related idiom that connects to the concept of "silly season." Silly money refers to exorbitant sums of money being spent or earned without any regard for its real worth. In the context of "silly season," silly money reflects the obsession with sensational stories that may not have much substance but generate significant attention and financial gain for media outlets.

yellow press, a term popularized in the late 19th century, also aligns with the notion of "silly season." Yellow press refers to journalism that focuses on sensationalism, exaggeration, and scandal to attract readership. This style of reporting often prioritizes entertainment value over factual accuracy. During "silly season," news outlets may resort to yellow press tactics to capitalize on the public's thirst for lighthearted and captivating stories.

Lastly, "sign of the times" connects to the ever-changing nature of news media. It implies that the prevalence of "silly season" is a reflection of the current state of journalism and society as a whole. "Sign of the times" acknowledges that the media environment is constantly evolving, and the prominence of frivolous stories during certain periods is a product of societal interests and the need for media outlets to cater to their audiences.

The idiom "silly season" originated in the late 19th century and refers to a period of time, particularly during summer, when there is a surge in frivolous or sensational news stories. While its exact origin remains uncertain, the term has become widely used in the English-speaking world, particularly in journalism, to describe the phenomenon of focusing on trivial matters during slower news cycles. It serves as a reminder of the ever-changing nature of news reporting and the balance between serious and frivolous stories. The usage of this idiom continues to evolve, and its relevance in contemporary media remains intact.

Example usage

Examples of how the idiom "silly season" can be used in a sentence:

  • The media tends to exaggerate news stories during the silly season, often focusing on trivial or lighthearted topics.
  • In politics, the silly season refers to a period of time leading up to an election when politicians make outlandish promises or engage in attention-seeking behavior.
  • During the summer, many people take vacations and there is a lull in serious news, so it is considered the silly season for journalists.

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