The Village Idiom

build up

The idiom "build up" means to increase or strengthen something gradually over time.

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In a sentence

  • She decided to build up her savings by cutting back on unnecessary expenses.
  • The company needs to build up its online presence through social media marketing.
  • The athlete followed a strict training routine to build up his strength and endurance before the competition.

Where it comes from and how it is used

Build up is an idiomatic expression that has several meanings and can be used in various contexts. It is a versatile phrase that is commonly used in everyday language. Here is an analysis of the meaning and usage of the idiom for a US audience:

1. To accumulate or increase gradually:

One of the most common uses of the idiom "build up" is to describe the gradual accumulation or increase of something. This can refer to physical objects, such as a build-up of dust on furniture, or abstract concepts, such as a build-up of tension in a suspenseful movie. In this context, "build up" implies a slow and steady process of growth or accumulation.

2. To develop or improve:

"Build up" can also be used to describe the process of developing or improving something. For example, a business may "build up" its customer base over time, or a student may "build up" their knowledge and skills through continuous learning. In this sense, "build up" suggests a progressive and deliberate effort to enhance or refine something.

4. To praise or promote:

Another meaning of "build up" is to praise or promote someone or something. This can involve creating a positive perception or reputation through words or actions. For instance, a company may "build up" its brand image through advertising campaigns, or a public figure may "build up" their public image by receiving positive media coverage. In this sense, "build up" conveys a strategic effort to elevate and emphasize certain qualities or attributes.

3. To boost or increase:

The idiom "build up" can also be used to mean to boost or increase something. This can refer to increasing the intensity or magnitude of an action or event. For instance, a sports team may "build up" their lead in a game, or a marketing campaign may "build up" anticipation for a product launch. In this context, "build up" denotes a rapid and significant increase.

5. To prepare or make ready:

"Build up" can also be used to describe the process of preparing or making something ready for use. This can refer to physical objects, such as "building up" a fire by adding more logs, or abstract concepts, such as "building up" one's courage before a challenging task. In this context, "build up" suggests a preparatory stage leading to action or utilization.

Know an earlier use or a better origin story?Tell us.