go up in smoke
Filed under G
In a sentence
- Her plans to open a new restaurant went up in smoke when the building caught fire.
- The company's attempt to launch a new product went up in smoke when it failed to meet safety regulations.
- All their hard work to organize the event went up in smoke when a major sponsor pulled out at the last minute.
Where it comes from and how it is used
The idiom "go up in flames" is closely related to the phrase "go up in smoke." Both expressions convey the idea that something has failed or come to an end in a dramatic and often destructive way. While "go up in smoke" emphasizes the disappointment and loss associated with failure, "go up in flames" adds an extra layer of intensity and drama. When something "goes up in flames," it suggests a sudden and fiery demise, much like when a fire ignites and consumes everything in its path.
The idiom "go up in smoke" captures the essence of failure and the dissipation or destruction of one's hopes and endeavors. Its origins can be traced back to the metaphorical association with fire, smoke, and literal practices like smoking. This idiomatic expression remains relevant in contemporary usage, encapsulating the sense of disappointment, unpredictability, and impermanence that can accompany the pursuit of our goals and dreams. Similarly, related idioms such as "go up in flames," "go down in flames," and "go down the drain" further highlight the intensity, drama, and irretrievable loss associated with failure and disappointment.
Neighbouring idioms
Know an earlier use or a better origin story?Tell us.